7 Ways to Get the Most Out of Exhibiting at a Trade Show
Since debuting their cloud-based coordination and communication platform for senior-care providers at a regional trade show in 2012, Asif Khan and Fahad Aziz have raised $2.5 million, won multiple awards and acquired more than 100 U.S. facilities as customers. But that doesn’t mean they’ve outgrown the exhibition halls. To this day, they trumpet their web and mobile health solutions at trade conferences around the country, hitting an event devoted to assisted living every month or two–and paying up to $4,000 per show in registration fees alone.
“That’s where we get most of our leads,” says Khan, founder and CEO of Caremerge, which is based in Chicago and San Francisco. “If you’re a regular at these trade shows, you start to become a household name. You start to generate the buzz you want.”
This isn’t just about PR, though. For Khan, industry expos are the best possible venues for zeroing in on Caremerge’s ideal prospects and partners. Rather than spend countless days and dollars flying around the country to meet with customers–current and potential–Khan relies on trade shows to bring the long-term care providers who are most motivated to solve their technology problems to him, all under one roof.
“You get so much done in two days that you could not imagine getting done in six months or a year,” he says.
Of course, you can’t just pull up to the nearest trade show with a laptop and samples in hand, expecting to wow the crowd. If you want to ace it as an exhibitor–and nab awards, press mentions, new accounts or distribution–some advance planning is in order.
Read the complete article on: http://www.entrepreneur.com/article/236427